Emperador partners with AFP to lead massive feeding program for poor Filipino families



Amid the outbreak of COVID-19 here in the Philippines, bayanihan continues to inspire Filipinos to hope that help is just around the corner.

Answering the call to extend a hand to Filipinos in need is Emperador, Inc., the world’s largest brandy company, which recently sponsored three mobile kitchens of the Armed Forces of the Philippines (AFP) as part of the latter’s massive feeding program initiative. Through the partnership with Emperador and other donors, the AFP Mobile Kitchen was able to put together 9,000 hot meals for poor families in Pasig City, particularly in the areas of Caliwag and Villa Monique in Barangay Pinagbuhatan, Sandoval, Rodrigo, Villa Aurora, Riverside, Floodway Westbank in Baranggay Maybunga, and various puroks from Barangay Manggahan.

“Our bayanihan spirit is what will bring us success during this time. Victory will be ours. We will celebrate again,” said Winston Co, president, Emperador, Inc.

Abiding by the required safety measures and protocols, the distribution of meals was conducted from house to house with the health and security of everyone observed as a top priority.

“The AFP is truly grateful to Emperador and all other sponsors, donors and volunteers who answered our call for bayanihan and believed in our program Kapwa Ko, Sagot Ko. The AFP Mobile Kitchen has become a vessel of blessings to our kababayan in need. More than just the hot meals we gave, we truly believe that we were able to share hope, a taste of happiness, and faith in humanity,” said Major Louzel Lara PA, commander of Media and Civil Affairs Group of Civil Relations Service, AFP.

The Civil Relations Service of the AFP utilized the AFP Mobile Kitchen Bus to help those in dire need of support during this time with the intent to feed the homeless, street dwellers and informal settlers, a few of the most vulnerable sectors of society.

“Thank you to Emperador for the trust and support. Who would have known that Emperador—the soldiers’ brandy during happy hours—could also be a partner in our advocacy and in our bayanihan,” added Major Lara.

*Photos courtesy of Emperador, Inc. and AFP


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