‘Tis the season to #ShoPinas: Christmas shopping in the new normal

In thinking about the kinds of gifts that can bring smiles to your loved ones’ faces, you’ll realize that this year’s season presents a good opportunity for the Filipino “bayanihan” spirit to take the spotlight by way of giving support to local retailers through “#ShoPinas.”

It is one of the three campaign components of “#PinasMunaTayo“—the others being “TriPinas” to help revive the tourism sector, and “LasaPinas” to reinforce the love for the country by experiencing local food and hospitality.

The pandemic may have disrupted our daily lives, but many Filipinos are still looking forward to celebrating Christmas, with “Noche Buena” and holiday shopping being essential parts of the Filipino’s traditions. The proponents of the #PinasMunaTayo campaign appeal to consumers to use their money wisely and support the campaign and local businesses by spending their holiday celebrations domestically.

Various sectors such as the Department of Trade and Industry (DTI), Philippine Retailers Association and the Philippine Chamber of Commerce and Industry (PCCI) remain optimistic that the country will be able to celebrate a joyful Christmas despite having the need to be more creative in consumer spending.

In June, private sector groups PCCI, Alliance Global Group, Inc. (AGI), and Resorts World Manila, along with several government agencies including the DTI, Department of Tourism, and Department of Science and Technology, launched the online movement.

The official social media accounts of #PinasMunaTayo have amassed more than 7 million in reach and engagement since its launch. Netizens are encouraged to show support by posting and tagging @PinasMunaTayo and use the #PinasMunaTayo on their social media as part of the awareness campaign.

To know more about the movement, visit @PinasMunaTayo on Facebook and Instagram.


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